Visa's Everywhere Initiative

Revolutionizing the Payment Space
in Cooperation with Visa

Visa’s Everywhere Initiative is a global innovation program that invites startups to solve specific challenges. The program first launched in the U.S. in 2015 and quickly expanded into a global program with more than 2,100 participating startups, which have collectively raised +$2 billion. The program activates startups in North America, Latin America, Europe, Asia, the Middle East and Africa from over 40 different countries.

Visa's Everywhere – What’s the deal?

Visa's Everywhere Initiative targets the German-speaking D/A/CH region. This is open to eligible startups which address the German-speaking D/A/CH region specifics & challenges. There is a monetary prize fund of €50,000 along with the chance to work with Visa on future projects across our global network.

2 challenges

Challenge 1 – Daily Customer Experience in Payments

How can you leverage digital technologies to enhance the everyday life payment-related customer experience of end-users in the German-speaking markets?

The brief

Non-traditional players have injected new ideas and technologies into the traditional payments ecosystem, increasing consumer expectations for “wow,” seamless experiences. As a result, an anytime, anywhere commerce mindset has emerged, creating a wide set of opportunities for startups to develop their ideas for transforming the customer experience. Consumers’ wants include payment experiences with unique features like easy setup, control, customization and most of all zero friction or wait time. Payment can now happen before, during or after shopping – as long as it does not interfere with the experience. Security is taken for granted and a no-brainer especially for the fraud-concerned German consumer.

The focus of the challenge is on application fields such as shopping experience in offline, online or omni-channel environments to travel experience before, during or after traveling as well as customer banking experience.

Challenge 2 – Future Ecosystem for Payments

How can you help to enable technology-driven future use-cases powered by digital payments which will become relevant for German-speaking markets within the next couple of years?

The brief

This challenge is a call to action for startups to extrapolate from emerging but not yet everyday life technologies to entirely new fields of applications by connecting these to digital payments. At Visa, we estimate that in 2020 more than 20 billion connected devices will be interacting autonomously within the Internet of Things.

Today is the opportunity for startups to re-imagine the devices we use, the routes we take and the cities we live in and thus shape the way we make sense of the IoT. Share your vision on how you’d empower these technologies through payment and help to develop new use-cases which will excite businesses and people in the German-speaking markets.

Submissions can refer to smart cities, the IoT and machine-to-machine interactions, connected car or other mobility concepts but are not limited to these areas.


Application Period

7 June – 20 August 2018


19 Sep 2018

Winners announced

20 Sep 2018

You can tick all the boxes? Great!
Apply now!

Project Breakthrough - AI Edition

Meet the Unexpected

With the mission to inspire, guide and grow innovation Project Breakthrough provides an invaluable experience to the next generation of business leaders. Throughout three amazing weeks, in Germany and Israel, aspiring innovators will undergo an accelerated process of solution creation for defined corporate challenges, starting from team formation, ideation and validation, to creating an early stage proof of concept with the potential of real-business outcome. Cross-cultural teams will engage in a fast-paced creation curriculum in order to develop effective and sophisticated solution tailored to organization’s needs.

How it works

Bootcamp & Travelling to Germany
Phase 1 – Frankfurt

Innovation & Entrepreneurship essentials
Meet the organizations & Team Formation
Ideation, Idea Validation, Market Research & Customer Discovery
Explore the German Ecosystem

During the first module, participants will be exposed to a series of in-depth workshops and inspiring key-notes to understand the elements required to successfully build a high potential solution. The organizations will introduce their challenge, cross-cultural teams will be formed, start researching the market, testing and validating hyper theses about the challenge to solve and explore their target audience.

Bootcamp & Traveling Israel
Phase 2 – Israel

Explore the Israeli Ecosystem
Wireframing, Prototyping & User testing
Feedback, re-test, iterate & repeat
Storytelling & Demo Day

After one week of hard work and a couple of inspiring days in two vibrant startup ecosystems the teams will be provided with extensive practical trainings, focused on coding, strategy product design and storytelling. Developing a digital solution is the goal and so the participants will collaboratively code and continuously have a cycle of testing, improving and repeating. After creating the prototype, it’s time to put them out into the world – Demo Day!

Are you the right fit?

Project Breakthrough is designed for top-performing graduate students, PhDs and research fellows, as well as young professionals (less than 5 years after graduation) or passionate individuals from across Israel and Germany. The common ground is your fresh perspective, innovative thinking and understanding of technology and its application to a business. All geeks are technology enthusiasts, but not all technology enthusiasts are geeks – You’ll work in a cross-cultural team of young visionaries with varying backgrounds including computer science, engineering, design and business.

  • You are a future-thinking young professional, pushing the boundaries of corporate innovation
  • You have a never ending curiosity and an entrepreneurial drive to turn an innovative idea into reality
  • You are eager to learn from a different culture, understand the attitude of global corporates and take on a global mindset
  • You are ambitious to discover and create new ways to do things better and want to solve real-business challenges with outstanding digital products

Entrepreneurs of Tomorrow, Students, Coders, Ideation Stars, UX Superheroes, Data Fanatics and so on - you are invited to apply!

Your benefits

  • Grant covering travel and accomodation expenses
  • Gain invaluable practical work experience in digital product development
  • Work on an international team and learn from different cultures & disciplines
  • Connect with forward-thinking organizations and position yourself as a future change-maker
  • Get an exclusive exposure to Israeli and German tech-ecosystems
  • No boring lectures, but a hands-on approach which leads from idea to prototype

Sounds awesome? Pre-register here!

Sign me up

Dates and corporate partners to be announced soon. Sign up to stay informed and notified when applications open.

EY Startup Academy

How far can you go?
Aim high, accelerate fast and make your vision come true.

The EY Start-up Academy is a 12-week program, where the start-ups enjoy the unique opportunity to improve their business model and its main factors with the structured advice and help from industry experts. The program is addressed to Tech- or FinTech start-ups, who have gone through the Alpha-Phase with a minimum viable product or proof of concept and wish to do a round of financing within the next 12 months.

Bring entrepreneurial drive to your business

Knowledge & Experience

Gain an immense amount of condensed experience through hands-on mentoring, and exposure to industry experts.

Collaborate & Network

Build a network that goes beyond the usual and get connected to extremely targeted industry insiders.

Present & Celebrate

A day to celebrate your achievements with investors, corporates,
mentors. press and the local ecosystem.

The Academy at a glance


Possibility to defend the business model and receive feedback

Fireside Chat

Informal discussions with selected investors and successful founders

Investor Readiness

Preparation to the relevant facets of the financing process

Pro Bono Advisory

Pro bono consulting sessions by EY on several business topics

Public Events

Events with business topics highly relevant for startups


Discussions in smaller groups with experts from different industries


Interactive sessions dedicated to problems typically affecting startups

Investor Matching

Introduction to investors from the EY network

Ey Academy Award

Award for the best start-up of the program