october, 2018

16oct19:3022:30Digital China: E-Commerce Innovation and Digital Marketing19:30 - 22:30 Platz der Einheit 2Access:Public

Event Details

Have you thought about tapping into the huge E-commerce market in China?

China represents approximately 50% of the worlds E-com market and has created and implemented some of the most innovative and data driven marketing tools, shaping the social Spurs in China.

In this event, you will be informed about how to create first awareness in China for brands and how others successfully (or unsuccessfully) target the large & diverse Chinese consumer base, how T-mall works for merchants to leverage the ecosystem and other marketing tools to excel in the competitive landscape.

The key note speaker, Pauline Hui Zhu, has more than 10 years experience in E-commerce, including experience as Serial Entrepreneur, China expert and Senior Business Development Manager for Internet giant Alibaba.

In the area of E-commerce, she successfully executed 30 market entries for companies such as Metro, Bayer and Nespresso and supported new brands entry to China, including for example DM, Windeln.de and Abtei. Pauline also accompanied a few market entries such as Aldi and Lidl.

Besides above, Pauline also professionally functions as Senior Consultant and Business Developmemt for American Express, Allianz, Commerzbank etc. Academically, she holds MBA from Cranfield School of Management in the UK, Master of Economics in Humboldt University of Berlin and Bachelor of Arts in Diplomacy and German studies from Beijing Foreign Studies University.

7:30PM: Opening Talk & Introduction of Organizers, Sponsors
8:00PM: Key Note Speech, Q&A
9:00PM: Closing Talk
9:15PM: Open ended networking


(Tuesday) 19:30 - 22:30



Platz der Einheit 2


China Europe Business NetworkThis is a group for anyone interested in networking with entrepreneurs, innovators, investors and simply people who're interested in China Europe business opportunities. My partner and I started this group to meet enthusiastic, creative and brilliant minds across the globe.