Revolutionizing the Payment Spacein Cooperation with Visa

Visa’s Everywhere Initiative is a global innovation program that invites startups to solve specific challenges. The program first launched in the U.S. in 2015 and quickly expanded into a global program with more than 2,100 participating startups, which have collectively raised +$2 billion. The program activates startups in North America, Latin America, Europe, Asia, the Middle East and Africa from over 40 different countries.

Visa's Everywhere – What’s the deal?

Visa's Everywhere Initiative targets the German-speaking D/A/CH region. This is open to eligible startups which address the German-speaking D/A/CH region specifics & challenges. There is a monetary prize fund of €50,000 along with the chance to work with Visa on future projects across our global network.

2 challenges

Challenge 1 – Daily Customer Experience in Payments

How can you leverage digital technologies to enhance the everyday life payment-related customer experience of end-users in the German-speaking markets?

The brief

Non-traditional players have injected new ideas and technologies into the traditional payments ecosystem, increasing consumer expectations for “wow,” seamless experiences. As a result, an anytime, anywhere commerce mindset has emerged, creating a wide set of opportunities for startups to develop their ideas for transforming the customer experience. Consumers’ wants include payment experiences with unique features like easy setup, control, customization and most of all zero friction or wait time. Payment can now happen before, during or after shopping – as long as it does not interfere with the experience. Security is taken for granted and a no-brainer especially for the fraud-concerned German consumer.

The focus of the challenge is on application fields such as shopping experience in offline, online or omni-channel environments to travel experience before, during or after traveling as well as customer banking experience.

Challenge 2 – Future Ecosystem for Payments

How can you help to enable technology-driven future use-cases powered by digital payments which will become relevant for German-speaking markets within the next couple of years?

The brief

This challenge is a call to action for startups to extrapolate from emerging but not yet everyday life technologies to entirely new fields of applications by connecting these to digital payments. At Visa, we estimate that in 2020 more than 20 billion connected devices will be interacting autonomously within the Internet of Things.

Today is the opportunity for startups to re-imagine the devices we use, the routes we take and the cities we live in and thus shape the way we make sense of the IoT. Share your vision on how you’d empower these technologies through payment and help to develop new use-cases which will excite businesses and people in the German-speaking markets.

Submissions can refer to smart cities, the IoT and machine-to-machine interactions, connected car or other mobility concepts but are not limited to these areas.


Application Period

7 June – 20 August 2018


19 Sep 2018

Winners announced

20 Sep 2018

You can tick all the boxes? Great!Apply now!