PwC’s UX accelerator program for startups

Is your product or service ready to compete against the best offerings on the market? Do you know how your users feel and what they think when using your product? More often than not, our assumptions on how people will use something are dead wrong. Do the reality check! Find out if you can improve the user experience by getting into the mind of your customers.

PwC’s UX accelerator program for startups


Usability and User Experience (UX) are critical components of any digital product or service. Only by addressing the true needs of users and by providing a seamless experience, a new business can be successful on the market and compete against similar offerings.


A good user experience doesn’t happen by accident. It is the result of careful planning, analysis, investment, and continuous improvement. Learn how to run UX experiments and how to adapt to your user’s needs.


UX accelerator program including lab equipment and methodological support for enabling startups to conduct their own UX research and design studies with users.

Improve your product’s user experience

Design UX Experiments

Understand your Users

Measure UX Metrics

Eye Tracking Analysis

Fix Usability Issues

Increase User Engagement

Get new Design Ideas

Improve Product Strategy

Are you the right fit?

  • Your business involves a digital service or product
  • You are interested in UX and user-centered design
  • You have a prototype or MVP of your product or service
  • You seek to improve user adoption and growth

How it works

Application Closing

September 9th, 2018

Selection Day

September 14, 2018

Kick-Off & Testing Weeks

Kick-Off: October 2
Testing Weeks: Oct. 22-26 & 30-31


Demo Day

November 14, 2018


You should bring a prototype (e.g. early stage click-dummy or fully interactive) or an actual system that can be tested by users with realistic end-to-end tasks. It should reflect the actual experience as closely as possible considering your stage of development. No “lorem ipsum” placeholder texts, please.

Please fill out the application form. The deadline is August, 31 2018. For the first run of the program, we will select 3 Startups from all applicants based on fitness for the program and expected effectiveness of the methods used. Additional future runs of the program will be offered on demand.

After the deadline we will schedule interviews with selected startups. After all interviews, we will provide feedback to all applicants until September 14, 2018.

You commit to the full program, which includes workshops, preparing your research plan, documenting results and full-day testing sessions as well as a final presentation of your results. This requires you to reserve the program days in your calendar. At least one co-founder should attend the kickoff and presentation days. We encourage you to observe the lab experiment with your entire team. All events will be held in the UX lab of TechQuartier.

Estimated time commitment:

  • Kickoff workshop (1 day)
  • Research plan & experiment design (3 days)
  • Lab equipment and setup workshop (1 day)
  • Recruiting participants (2 days)
  • Preparing and conducting lab experiment (2 days)
  • Documenting and preparing your presentation (1 day)
  • Final presentation (1 day)

Please send an email to for any remaining questions.

You can tick all the boxes? Great!Apply by September 9th.

The Selection Committee will review the applications submitted and will create a shortlist. Applicants will be contacted for an invitation for the Selection Day.